We help leaders and organizations diagnose what’s actually broken — and fix the right thing. Most people and performance problems aren’t people problems. They’re system problems, clarity problems, and leadership problems that nobody’s named yet. We name them. Then we build practical, evidence-informed solutions that hold up in real environments.
Our work sits at the intersection of three disciplines: organizational HR, evidence-based coaching science, and high-stakes decision intelligence. Services include HR Advisory + Coaching, workplace investigations, executive and senior level recruitment, workshops, assessments and diagnostics, and speaking.
Small business owners and founders, HR leaders and teams, coaching organizations, municipalities, post-secondary institutions, and executives navigating complex people situations.
The common thread isn’t sector — it’s mindset. Our best clients are serious about getting to the real problem, willing to hear things that are uncomfortable, and committed to following through.
Three things.
First, we diagnose before we prescribe. Always. We don’t move until we understand what’s actually happening.
Second, our background is genuinely unusual. The founder brings over two decades of experience across organizational HR, evidence-based coaching science, post-secondary education, and high-stakes competitive environments — including a Master’s degree in coaching focused on performance development and data-informed practice.
Third, we tell you what we actually think. What the situation calls for, clearly and directly — not just what’s comfortable to say.
A BlueChip investment is one built for long-term value — not a quick return. Strong people systems work the same way. The name reflects what we believe: people systems are long-term investments. Treat them like it.
Because the most important conversations in organizations — about leadership, accountability, performance, and culture — are also the ones people avoid most. Humour lowers the barrier. The content is deliberately lighthearted. The intent behind it is serious.
- HR Advisory + Coaching — Flagship retainer. Senior HR expertise and 1:1 coaching fully integrated. Six ways to work together.
- Workplace Investigations — Independent investigations into harassment, discrimination, misconduct, and more.
- Executive & Senior Recruitment — Full-cycle, assessment and selection, or advisory support for senior hiring.
- Workshops & Training — Private, facilitated full-day experiences including the flagship Performance Intelligence Intensive.
- Assessments & Diagnostics — Validated psychometric tools and custom diagnostics across four engagement options.
Flagship service — senior HR expertise and 1:1 coaching fully integrated. Six ways to work together:
- Reactive — Single advisory call, no retainer, written follow-up included
- Essential — Up to 5 hrs/month, coaching included, reactive scope
- Growth ⭐ — Up to 10 hrs/month, coaching included, proactive scope, monthly check-in
- Strategic — Up to 15 hrs/month, proactive guidance, bi-weekly check-ins
- Executive — Up to 25 hrs/month, full HR implementation, weekly check-ins
- Embedded Partnership — Fully custom scope, hours, and cadence. Minimum 6-month commitment.
Minimum 3-month commitment across all retainer levels.
Yes. Independent investigations into harassment and discrimination, workplace violence, misconduct and policy violations, toxic leadership complaints, and whistleblower complaints. Includes structured interviews, a written report, and a debrief.
- Full-Cycle Recruitment — We manage the entire process from role scoping through offer
- Assessment & Selection — You source, we design and run the evaluation with a written recommendation
- Advisory — We guide your team through the process and you execute
Project-based, scoped at intake.
Four options, each includes the tool, debrief, and written report. No scores without context.
- Team & Individual — Hiring and selection, or team effectiveness assessment
- Workplace Assessment — Survey-based snapshot. Top strengths, top risks, leadership debrief
- Organizational Health Diagnostic — Structured interviews, all-staff survey, full written report, executive debrief
- Custom Diagnostic — Fully scoped around your specific question: multi-site, post-investigation, board-level, or pulse work
BlueChip’s flagship workshop. Participants learn to diagnose people and system problems using frameworks from organizational HR, graduate-level coaching science, and high-stakes decision environments. Everyone leaves with a written 90-day action plan. Full day only. Contact us for pricing and availability.
Yes. Most services are available virtually — coaching, advisory, assessments, and clarity calls are all conducted by phone or video as standard. Workshops are available virtually. For in-person work outside Edmonton, travel is charged at cost.
Every engagement follows the 3DS framework:
- Diagnose — Understand what’s actually happening before recommending anything
- Design — Build a practical, context-specific approach based on what the diagnosis reveals
- Deliver & Sustain — Support implementation and stay engaged long enough to make sure the change holds
That’s the most common starting point and often the most honest one. If something feels wrong but you can’t name it — performance is inconsistent, good people keep leaving, the same issues keep surfacing — that’s exactly what a diagnostic-first approach is built for. You don’t need to arrive with a clearly defined problem.
Book a discovery call — no pitch, no package, no obligation. We’ll understand your situation, pressure-test assumptions, and tell you honestly whether there’s a fit. If there is, we’ll outline next steps clearly. If there isn’t, we’ll tell you that too.
Both. One-time assessments, standalone workshops, single investigations, and reactive advisory calls are all available without any ongoing commitment. For consistent support, HR Advisory retainers run across five standard levels or a fully custom Embedded Partnership.
Retainer services require a minimum 3-month commitment. Embedded Partnership requires 6 months. After the minimum term, engagements run month-to-month and can be cancelled with 30 days written notice. Project-based work is governed by a scope agreement signed before work begins.
Based in Edmonton, Alberta. We work with organizations across Canada and throughout North America. Most advisory and coaching work is conducted virtually. In-person engagements are available nationwide with travel charged at cost.
Regardless of service or tier, BlueChip does not provide:
- Legal representation or legal advice
- Formal union grievance handling
- Payroll and benefits administration
- Workers compensation claims management
Where any of these are required, BlueChip will advise on the HR dimension and help coordinate with the appropriate specialist.
No — and we’ll tell you upfront if we’re not. BlueChip does its best work with leaders and organizations that are open to learning, willing to hear honest feedback, and committed to following through.